Is it just me? Or is there a "double meaning" to the term they use, "Projection Equipment?" ;-)


Is it just me? Or is there a "double meaning" to the term they use, "Projection Equipment?" ;-)

An advertisement from 1959.

Comments

  1. I won't get started on the portrayal of women in advertising, and you'll all be very grateful for that. That is absolutely an intentional double meaning Oshi Shikigami ! So no, it's not just you:-)

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  2. I agree Ann, it's bad and the double entendre used in it speaks of a time where this was normal advertising.
    Like you I didn't get started, but I am glad that you brought it up.
    I also think that it is important to see this kind of advertisement to remember just how blatant this kind of thinking was towards women both in the Locker Room and in mainstream advertisement.
    Here's a bit of why they chose her I think, and I am no prude, but what a way to make a living for yourself.
    Norma Ann Sykes (born 19 May 1936), better known as Sabrina, was a 1950s English glamour model who progressed to a minor movie career. Her main claim to fame was her hourglass figure of prodigious 41-inch (100 cm) breasts coupled with a tiny 19-inch (48 cm) waist and 36-inch (91 cm) hips.[1][2][3]

    Sabrina was one of "a host of exotic, glamorous (British) starlets ... modelled on the likes of Marilyn Monroe, Jayne Mansfield and Lana Turner";[4] others included Diana Dors, Belinda Lee, Shirley Eaton and Sandra Dorne.[4]

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  3. Yupper, would seem getting 'the vapors' was a requirement...

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