75 YRS AGO THIS WEEK: 1940 Summer Season Marks End of an Era of Bathing-Suit Evolution. https://goo.gl/iZPI7j

75 YRS AGO THIS WEEK: 1940 Summer Season Marks End of an Era of Bathing-Suit Evolution. https://goo.gl/iZPI7j 

"Labor Day brought to conclusion a summer season that had been notable for the sharpest curtailment of bathing-suit acreage since the passing of the long black stocking. The trend toward exfoliation - which began two decades ago, flourished in Florida resorts and finally touched the conservative sands of North Atlantic beaches - reached its peak this summer of 1940. It probably can evolve no further."

#1940s #fashion #swimsuits #LaborDay #vintage #vintageclothing