HISTORY OF THE JOLLY GREEN GIANT: The Jolly Green Giant, the gentle mascot of the Minnesota Valley Canning Co., was...

HISTORY OF THE JOLLY GREEN GIANT: The Jolly Green Giant, the gentle mascot of the Minnesota Valley Canning Co., was once not very jolly or green at all. Inspired by a character from Grimm's Fairy Tales, he was named after an oversized variety of pea and was hunched, scruffy, and a bit barbaric. Thanks to Leo Burnett he was quickly treated to a makeover (and a chiropractor.) The success of his rebranding was evident by 1950 when the company dubbed themselves the Green Giant Company. He is now commemorated by a 55-foot statue in Minnesota.

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