NO, NOT THAT NRA: This beer ad is from the early 1930s for Pabst Blue Ribbon.

NO, NOT THAT NRA: This beer ad is from the early 1930s for Pabst Blue Ribbon. Notice that it references the NRA — in this case the National Recovery Administration. The NRA was the agency charged with implementing the National Industrial Recovery Act, passed in June of 1933, as part of the New Deal effort to combat the Great Depression. Since it was found unconstitutional by the Supreme Court in 1935, there’s a pretty small window for when the ad most likely ran.

#beer #history #1930s #NewDeal