LIFE 1939: Summer beach #fashion: "Red Menace" is inpired by Hollywood starlets. http://bit.ly/1pns8tP

LIFE 1939: Summer beach #fashion: "Red Menace" is inpired by Hollywood starlets. http://bit.ly/1pns8tP

"To Hollywood starlets who sun themselves at resorts frequented by movie directors and producers, beach-lolling is not a idle pastime. Every wise aspirant knows her fortune may depend on her ability to attract the right glance to her figure. To make sure her figure will not be overlooked, she frequently wears red. Because Hollywood is rapidly becoming the most important influence in sportswear in the U.S., it now looks as if the beaches of the country will be overrun by a red menace this summer."

#fashion #1930s #beaches #swimsuits